October Edition

It’s Cool to Eat All Your Fruits and Vegetables.


Who doesn’t remember being told by their mothers to “eat your vegetables!”. Well, we’re finally starting to listen. Consumers are becoming increasingly aware of the importance of obtaining several servings of fruits and vegetables on a daily basis to maintain a healthy diet. Manufacturers around the globe are catering to this trend by introducing more beverages with fruits and vegetables as the primary ingredients. Whether it’s added fiber or helping consumers get a days worth of vegetables and fruit in two servings, CPGs are quickly responding to consumers’ need to maintain a healthier lifestyle. Read on to see who is making drinking your nutrients cool.





Who’s Doing It



Bolthouse Farms: The U.S. juice company launched Purple Carrot, Fruit and Vegetable Blend this summer. The deep colored blend contains purple carrot, pomegranates, red raspberries, blackberries and apples, and provides a wide range of vitamins, minerals, fibers and phytochemicals to help the body maintain a healthy and balanced diet.









Tropicana Alvalle Natur V Bebida de Vegetables: In Spain, Tropicana released a vegetable drink under the Alvalle Natur V brand. The product contains 87% of the juice of seven different vegetables and comes in two plastic lidded cups, making the juice easier to drink over time. It is free from additives and preservatives and high in fiber.

V8 V-Fusion Passionfruit and Tangerine Juice: This healthy juice beverage from Campbells provides the nutrition of vegetables blended with just the right amount of select fruit juice for a light, sweet taste and texture. Each 8 oz glass contains a full serving of vegetables plus a full serving of fruits. It contains no sugar, no added HFCS, artificial color, flavors or preservatives.

Implications and Applications

For PepsiCo, jumping on the fruit and vegetable trend would be a natural part of our strategic progression towards BFY products. And we have the perfect brands to leverage this trend. With a mass juice brand and a growing functional water portfolio, we have the equity to utilize fruit and vegetable ingredients to give consumers the help they need to get their required nutrients on a daily basis. Here are a few thought starters to kick us off:

1) Sobe Lifewater Color Series: Get ready to eat your greens and like it…oh and your reds, purples, and blacks too. Introducing Sobe Lifewater Color Series, 4 new flavor varieties that provide your daily requirements of fruits and vegetables. Try S.L.W. Green, a mix of watermelon juice and five green vegetables that provides two full servings of vegetables in one bottle. Or samples S.L.W. Purple, a fruit juice blend of tropical berries and citrus fruits that packs an anti-oxidant punch and takes care of your entire day’s allowance of fruit. Try all four….your mom will be proud!
2) Dole Freggie Twist: Dole is giving kids a reason to eat their vegetables…well, more like drink their vegetables. Dole Freggie Twist is a line of all natural fruit and vegetable fusion juices that provide 75% of your child’s daily vegetable and fruit needs in one container. With kid-friendly packaging and delicious flavors like Strawberry Carrot swirl and Berry Cucumber Magic, Freggie Twist will have your kids asking you for more fruits and vegetables!